Teaching Empathy

Besides stories and novels as a way to teach empathy, the Stanford school of Design introduced me to this video as a way of using empathy to understand inefficiencies in the market.  For example, empathy can be used to understand a customer's reaction to the design of a product or a system.  David Kelly from IDEO explains this more in this 60 minutes interview.   

Check out the video  "The Power of Empathy" on Vimeo.